Automated KPI Commentary: Teaching an AI Agent to Write the 'So What'
· 5 min read
Every metrics review has the same pattern: someone pulls up the dashboard, sees that revenue is up 8% week-over-week, and then spends 20 minutes writing a sentence explaining why. Then they do it again for conversion rate. Then for churn. Then for CAC.
The numbers are already in your warehouse. The context — seasonality, campaigns, product launches, prior period comparisons — is also already in your warehouse. The gap is the synthesis, and that's exactly what a KPI commentary agent closes.